Our Team


Tori is a graduate of the University of Nebraska with a degree in Speech and Hearing Pathology and a K-12 educational certification.

She showed a penchant for language at a very young age. (Her mother swore she started talking at ten months and never stopped.) In school, she was one of the odd ones who actually enjoyed diagramming sentences and she aced grammar tests. As a result, she is the ideal person to handle the many writing projects required for both the company and its clients. Any documents she composes, proofs or revises will be perfectly formatted and the content precise.

She oversees all of MasterThink’s operational, administrative, and accounting functions as well.

Tori’s heart belongs to her seven grandchildren—their giggles and hugs are her greatest treasure. She enjoys sewing, great books, and time spent with her many friends. She is active at Denton Bible Church where she leads a Bible study group aptly named “The Happy Hares” because of all the rabbit trails they run.


Kate has been a consultant with MasterThink since 2006. After graduating from Texas A&M University in 2001, she spent several years at RBC in construction financing for homebuilders across the county.

Her responsibilities for MasterThink include acting as a key contact for clients, developing marketing materials, SharePoint design and administration, technical support and leading consulting projects.

Kate brings a keen eye for design and a love of organization into the business. From business plans to PowerPoint presentations, she adds the artistry and flare that make the finished project distinctive. She is both comprehensive and concise and able to streamline processes and procedures for the companies we serve.

Kate’s husband, Mike, is also an Aggie (whoop!). Tending to the needs of four little girls leaves her little spare time, but she is active in her church and community, manages to get in a run now and then, does small carpentry projects around the house, and occasionally gets a chapter read in a good book before she nods off.


Sarah has been with MasterThink since September 2007. She obtained a Bachelor of Science degree in Biomedical Engineering from Texas A&M University in 2001 and worked for six years as a manufacturing engineer for Alcon, a large medical manufacturing plant, where she specialized in process improvement and manufacturing quality.

Her current MasterThink responsibilities include dashboard development, client system optimization, and strategic planning. She uses her love of numbers and data analysis to design the metrics used by MasterThink to monitor, analyze and improve company performance.

Sarah spends her free time (as if there is free time with two young boys!) running, competing in triathlons, and eating good food. She also squeezes in time to help her husband, Brandon, with his micro-brewery.


Michelle graduated from Texas Woman’s University in three and one-half years with a degree in marketing and a minor in business management. After beginning her career at Lincoln Financial Group as lead in marketing for annuities, disabilities and life insurance, she ran her own business for nine years.

She has been with MasterThink since 2013 where she develops reproducible business models, implements leadership coaching, strategic planning, and various other consulting responsibilities.

Her years of competitive gymnastics were the perfect channel for her tenacious personality, schooling her in the disciplines of focus, hard work, and excellence. Michelle is a high achiever who gets things done! As she transitioned from competing into coaching gymnastics, she developed a love for helping others do their best.

Her husband, Chris, is the family chef, which gives her time for her hobbies—digging in the dirt and digging into good books. She is a busy mother to two teenage boys who never fail to keep life interesting.